Emotional change, satisfaction and attachment to a sport mega-event: The PyeongChang 2018 Winter Olympics. Journal of Hospitality and Tourism Management, 48, 240-247.
Hojun Sung a,*
, Joon-ho Kang a,*
, Sungjun Moon a
, Jongan Choi b
, Myoungsoon You c
,
Incheol Choi d
a The Center for Sport Industry, Department of Physical Education, Seoul National University, Seoul, Republic of Korea b Department of Psychology, Kangwon National University, Chuncheon, Republic of Korea c Department of Public Health Sciences, Graduate School of Public Health, Seoul National University, Seoul, Republic of Korea d Department of Psychology, Seoul National University, Seoul 08826, Republic of Korea
Keywords:
Mega-event
Olympics
Satisfaction
Event attachment
Positive affect
Emotional change
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ABSTRACT
This empirical study investigated the perceived impacts of the PyeongChang 2018 Winter Olympics on emotional changes and support of residents hosting a mega-event. Pre- and post-event surveys with a homogeneous group were collected from 479 South Koreans who were residents or non-residents of the host region. A paired t-test was used to detect changes in satisfaction and positive affect from before to after the event. Additionally, a mixed linear modelling analyses were conducted where region and event attachment were treated as between-subject variables whereas time was treated as a within-subject variable. The results indicated a significant increase in residents’ satisfaction with hosting the mega-event. For the results of positive affect, the levels of positive affect after the mega-event was significantly higher than before the mega-event. Specifically, the levels of host city residents’ positive affect were significantly higher than non-host city residents’ positive affect. Lastly, event attachment significantly predicted the levels of residents’ positive affect, which indicates that people who were emotionally attached to the mega event experienced the higher levels of positive affect than their counterparts who were not emotionally attached.
Emotional change, satisfaction and attachment to a sport mega-event: The PyeongChang 2018 Winter Olympics. Journal of Hospitality and Tourism Management, 48, 240-247.
Hojun Sung a,*
, Joon-ho Kang a,*
, Sungjun Moon a
, Jongan Choi b
, Myoungsoon You c
,
Incheol Choi d
a The Center for Sport Industry, Department of Physical Education, Seoul National University, Seoul, Republic of Korea b Department of Psychology, Kangwon National University, Chuncheon, Republic of Korea c Department of Public Health Sciences, Graduate School of Public Health, Seoul National University, Seoul, Republic of Korea d Department of Psychology, Seoul National University, Seoul 08826, Republic of Korea
Keywords:
Mega-event
Olympics
Satisfaction
Event attachment
Positive affect
Emotional change
*저작권 안내
DBpia에서 제공되는 모든 저작물의 저작권은 원저작자에게 있으며, 누리미디어는 각 저작물의 내용을 보증하거나 책임을 지지 않습니다. 그리고 DBpia에서 제공되는 저작물은 DBpia와 구독계약을 체결한 기관소속 이용자 혹은 해당 저작물의 개별 구매자가 비영리적으로만 이용할 수 있습니다. 그러므로 이에 위반하여 DBpia에서 제공되는 저작물을 복제, 전송 등의 방법으로 무단 이용하는 경우 관련 법령에 따라 민, 형사상의 책임을 질 수 있습니다.
*Copyright Information
Copyright of all literary works provided by DBpia belongs to the copyright holder(s)and Nurimedia does not guarantee contents of the literary work or assume responsibility for the same. In addition, the literary works provided by DBpia may only be used by the users affiliated to the institutions which executed a subscription agreement with DBpia or the individual purchasers of the literary work(s)for non-commercial purposes. Therefore, any person who illegally uses the literary works provided by DBpia by means of reproduction or transmission shall assume civil and criminal responsibility according to applicable laws and regulations.
ABSTRACT
This empirical study investigated the perceived impacts of the PyeongChang 2018 Winter Olympics on emotional changes and support of residents hosting a mega-event. Pre- and post-event surveys with a homogeneous group were collected from 479 South Koreans who were residents or non-residents of the host region. A paired t-test was used to detect changes in satisfaction and positive affect from before to after the event. Additionally, a mixed linear modelling analyses were conducted where region and event attachment were treated as between-subject variables whereas time was treated as a within-subject variable. The results indicated a significant increase in residents’ satisfaction with hosting the mega-event. For the results of positive affect, the levels of positive affect after the mega-event was significantly higher than before the mega-event. Specifically, the levels of host city residents’ positive affect were significantly higher than non-host city residents’ positive affect. Lastly, event attachment significantly predicted the levels of residents’ positive affect, which indicates that people who were emotionally attached to the mega event experienced the higher levels of positive affect than their counterparts who were not emotionally attached.